Sponsorships & Merchandise
Royals Sponsorship & Branded Gear Policy
🧢 Why This Policy Exists
The Fredericton Royals brand is built on professionalism, unity, and excellence — supported by incredible partners who help us provide high-quality gear and uniforms to every player in our program.
This policy helps us:
👕 Our Official Partners
We are proud to work with:
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Under Armour - Official Apparel Partner
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MacTavish Source for Sports - Official Gear & Retail Partner
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Dairy Queen (DQ) - Official Uniform Partner
Thanks to their support, every Royals player receives:
Thanks to their support, every competitive Royals player receives:
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UA jerseys, hat, tee shirt & pants
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A premium equipment bag
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Royals-branded t-shirt & water bottle
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A Royals Membership Card (free entry to SR & JR home games)
Thanks to their support, every competitive Royals Coach receives:
**All official Royals gear is Under Armour and features only Royals, UA, and/or DQ logos.
🚫 Unauthorized Gear or Branding
To protect our partnerships and maintain brand integrity:
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All Royals-branded items (uniforms, warmups, fan gear) must be ordered through our affiliated partners.
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Only Under Armour gear is permitted
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No other sponsor logos may appear on Royals gear unless approved by the association
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Teams may not produce their own Royals-branded items or merchandise outside official channels or affiliated partners.
🤝 About Team Sponsors
We understand teams may look for additional support, and we support this. However:
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Only association-approved sponsors may appear on Royals uniforms or branded items
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Sponsors supporting individual teams are permitted — but they may not appear on Royals gear or uniforms without association permission.
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This ensures that association-level sponsors get the recognition they’ve earned and partnered for.
We’re happy to work with teams to find approved and compliant ways to fundraise or outfit your squad — just reach out.
*We do ask that our teams limit fundraising to minimum (tournament fees, etc)
? Need Extra Gear? We Can Help!
Looking for extra Royals hoodies, jackets, pants, hats or fan apparel?
We can help your team get it — Under Armour, Royals-branded, and delivered properly through MacTavish. Just email us and we’ll get started.
📬 Questions?
We're here to support our teams and protect what makes Royals Baseball special. For questions or custom team gear requests, contact:
📧 info@frederictonroyals.ca
